Alanna GregoryManaging Your Marketing Budget Like An Investment PortfolioHow to treat your marketing budget like a true asset6 min read·Nov 14, 2023----
Alanna GregoryRe-imaging development for marketing teams & leadersA competency framework to help managers guide growth within marketing teams8 min read·Sep 21, 2023----
Alanna GregoryNavigating the Martech Landscape: Choosing and Implementing the Right Marketing ToolsStreamlining your marketing efforts through strategic tool selection, implementation, and maintenance8 min read·Aug 1, 2023----
Alanna GregoryWhy data strategy needs to include operationsYour operations need to be proactive, not reactive. Data is the key to unlocking this opportunity.6 min read·Sep 1, 2021----
Alanna GregoryWhy it finally pays to be a sustainable brand.This Earth Day, as I sorted through my inbox filled with beautifully designed emails celebrating carbon neutrality or give-back programs…6 min read·May 6, 2021----
Alanna GregoryThe second wave of DTC is here. Here’s what it looks like.COVID-19 changed everything about our world, and the retail landscape was no exception. With stores shuttered and customers quarantined…7 min read·Apr 20, 2021----
Alanna GregoryShould I Apply to Y Combinator?I want to start by saying that I loved Y Combinator (YC). It was a great experience for me personally and for my company. That said, YC is…4 min read·Feb 24, 2016----