Your operations need to be proactive, not reactive. Data is the key to unlocking this opportunity.

In the spirit of Marketing and Analytics collaborating. Clint Dunn, my former Data Lead at Hairstory and I co-wrote this piece about how data can be a more integrated part of any marketing strategy.

Let’s start with some good news. E-commerce sales were up over 40% this year, which can…

This Earth Day, as I sorted through my inbox filled with beautifully designed emails celebrating carbon neutrality or give-back programs, one message rang loud and clear: you can’t build a modern brand without a sustainability commitment. It’s the only way to achieve long-term success in an increasingly impact-focused market. …

Alanna Gregory

Growth practitioner. Former Founder/CEO @Vive (YC S15). Yogi and native NYer.

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