In the spirit of Marketing and Analytics collaborating. Clint Dunn, my former Data Lead at Hairstory and I co-wrote this piece about how data can be a more integrated part of any marketing strategy.
Let’s start with some good news. E-commerce sales were up over 40% this year, which can…
This Earth Day, as I sorted through my inbox filled with beautifully designed emails celebrating carbon neutrality or give-back programs, one message rang loud and clear: you can’t build a modern brand without a sustainability commitment. It’s the only way to achieve long-term success in an increasingly impact-focused market. …
COVID-19 changed everything about our world, and the retail landscape was no exception. With stores shuttered and customers quarantined, the in-person shopping experience became a distant memory, and we relied on our phones and computers to make our every purchase. The rise of direct-to-consumer brands in recent years meant there…
I want to start by saying that I loved Y Combinator (YC). It was a great experience for me personally and for my company. That said, YC is not for everyone or for every company and applying should be a careful decision. …
