Alanna GregoryManaging Your Marketing Budget Like An Investment PortfolioHow to treat your marketing budget like a true assetNov 14, 2023Nov 14, 2023
Alanna GregoryRe-imaging development for marketing teams & leadersA competency framework to help managers guide growth within marketing teamsSep 21, 2023Sep 21, 2023
Alanna GregoryNavigating the Martech Landscape: Choosing and Implementing the Right Marketing ToolsStreamlining your marketing efforts through strategic tool selection, implementation, and maintenanceAug 1, 2023Aug 1, 2023
Alanna GregoryWhy data strategy needs to include operationsYour operations need to be proactive, not reactive. Data is the key to unlocking this opportunity.Sep 1, 2021Sep 1, 2021
Alanna GregoryWhy it finally pays to be a sustainable brand.This Earth Day, as I sorted through my inbox filled with beautifully designed emails celebrating carbon neutrality or give-back programs…May 6, 2021May 6, 2021
Alanna GregoryThe second wave of DTC is here. Here’s what it looks like.COVID-19 changed everything about our world, and the retail landscape was no exception. With stores shuttered and customers quarantined…Apr 20, 2021Apr 20, 2021
Alanna GregoryShould I Apply to Y Combinator?I want to start by saying that I loved Y Combinator (YC). It was a great experience for me personally and for my company. That said, YC is…Feb 24, 2016Feb 24, 2016
